Blogging.
Posting what an individual or organisation has to offer
There are innumerable reasons why an individual or an organisation should blog. But there's one thing they all bloggers have in common. A blogger posts about something he/she knows about and subsequently ensures value added content.
Also there are several advantages in blogging; Personal satisfaction, interest in communicating ans socialising, etc.
There's also a benefit for organisations: an increase of our corporate website traffic.